The LinkedIn data source allows you to connect your LinkedIn Ads account to Slingshot. In order to have a better overview on how your advertising campaigns perform on the platform, you can create insightful dashboards with the help of the Visualization Editor.
Connecting a LinkedIn Ads account to Slingshot
- Click/tap on the +Dashboard button under the My Analytics section and choose Blank Dashboard.
Click/tap on the +Data Source button.
Select LinkedIn that is under Social Media in the Data Sources list.
Log in to your LinkedIn Ads account. In case you don’t have one, you can check this article for more information about how you can create an Ads account.
If you have different LinkedIn Ads accounts, you can choose +Add in order to include another account.
In the dialog that opens, you can change the LinkedIn Ads Account name, add a description, certify the data source, and select the location for the data source.
- Click/tap on Add Data Source to connect the account to your Slingshot account.
Working in the Visualization Editor
When you create a dashboard with information coming from a LinkedIn Ads account, you will see that there are two sections in their own fields.
Dimensions: They are the attributes of your data.
Measures (depicted by 123 icon): They consist of numeric data. For example, you can see the number of clicks by regions.
The Date Range Data Filter
This filter can’t be removed, but you can change the date range. The date filter is set to Last 30 days by default.
If you want to change it, you can click on the arrow in the upper right corner (see the screenshot below) and pick a date range from the drop-down menu. You can also create a custom one when you click on the first option.
Settings
Depending on the chart type that you are using, you will be able to make different changes in the settings. You can find more information about the different chart types in the data visualizations section here.
In this case we used the Column chart where you can make the following changes through the settings menu:
Show or hide the title
Show the Legend
Choose the Start Color
Select which Axis to display
Show Totals on Tooltip
Choose a Chart Trendline
Sync Axis to the Visible Range
Adjust the Zoom Level
Choose between a Linear or Logarithmic Axis
Adjust the Axis Bounds
Connect this visualization to another dashboard or a URI. You can check this article for more information about how to link dashboards.
When you are ready with the visualization editor, you can save the dashboard in My Analytics ⇒ My Dashboards or in a specific workspace.
If you want to find more information about the data sources, you can head here.
