We've all heard that data matters for any company role. Data is what drives decisions and there is no doubt it's the only way to trust you're making the right ones.

In this article, we’ve gathered the top 35 marketing KPIs that everyone should track in order to understand and analyze the results of their marketing campaigns.  

So how can a marketing team always be sure it is following the right insights and analysis in the right way? The answer lies in building a data-driven marketing team and intentionally embracing a data-driven marketing strategy.

Are you still into the habit of basing a choice on a gut feeling alone? If yes, you are among those who rob their organizations from realizing their full potential. And you can trust me on this. Intuition, while often romanticized as a method for making "the right" decision simply cannot hold a candle to what data-driven insights can do.

Data insight tools are also known as business intelligence applications that make it easy for your to connect to your data and create beautiful dashboards.