Tasks

Tasks can be assigned, tracked, given priority status and a dependency, and updated within the template. You can chat inside a task to keep the conversation in context and everyone on the same page while discussing content calendars, bid management, landing page optimization, and more.

Discussions

Quickly start a discussion with your team to focus more on optimizing campaigns and strategy within every project or workspace.

Pins

All content and assets for your campaign – or simply every file your team might need for their work – performance dashboards, ad copy, creative, competitor analysis, and budgets– can be pinned within your project.

Dashboards

Click and connect to your source to visualize your data in seconds and then act on it – you have four dashboards to choose from – Paid Website Performance, Google Ads Overview, Google Display, and Google Search Ads Overview.

Never start from scratch again: With just a few clicks, your campaign is ready to use and personalized with dates, pre-built elements, and everything you need to have a successful project.

Everything in a centralized location: Each workspace in Slingshot has a discussion space and a chat function that runs both on a task level and, in context, group chat and 1-1, so nothing gets lost. You can assign tasks directly from a chat, so no growth idea is lost.

Real-time insights at your fingertips: You get interactive dashboards with real-time data in a few clicks, connecting quickly with your sources and monitoring key metrics such as click-through rates, conversion rates, and cost per click, providing real-time insights and enabling data-driven decision-making. Identify underperforming campaigns or keywords and take the necessary actions promptly to optimize performance.

Scalability: As the PPC manager handles more campaigns or clients, having a template with built-in organization and collaboration features helps maintain efficiency and smooth scaling.

Consistent best practices: Slingshot’s PPC management template is based on industry best practices and proven strategies. Any PPC manager can implement successful tactics without extensive research and testing – we’ve done the work for you!